Pre-order select models of the LX900 and HX800 series in-store, online, or by phone

TORONTO, March 25, 2010 - Consumers can now pre-order Sony's LX900 series and HX800 series 3D-capable BRAVIA LCD HDTVs at any Sony Style and Future Shop stores across Canada, or by calling Sony at 1-888-289-7669. Pre-orders will be accepted online at and later this month.

To add to the 3D excitement, for a limited time, consumers who pre-order one of the select models of Sony's 3D-capable BRAVIA LCD HDTVs will receive a bonus BDP-S470 stand-alone Blu-ray 3D-ready player.

Sony's 3D HDTVs leverage the breadth and depth of the company's expertise to create an entirely unique experience at home that draws you closer to entertainment than ever before. Sony's 3D capable LCD HDTVs use active shutter glasses and High Frame Rate technology to reproduce Full HD 3D images.

"Consumers have been blown-away by the 3D TV demos they've experienced at Sony Style stores across Canada," said Daniel Phillips, Director of LCD TV Marketing at Sony Canada. "Now they can bring that 3D entertainment into their home."

With a built-in 3D transmitter and two pairs of Sony's 3D active shutter glasses included, the LX900 series represents Sony's premium flagship XBR line.  It will be available in screen sizes of 40-inch, 46-inch, 52-inch and 60-inch and retail for $2,999.99, $3,499.99, $4,499.99, and $5,499.99 respectively. Pre-orders for the 52-inch and 60-inch models only can be made now at Sony Style and Future Shop stores, or by calling Sony at 1-888-289-7669. Pre-orders for the 52-inch and 60-inch models will be accepted online at and later this month. The televisions will ship in June.  

Also 3D ready (with the addition of Sony active shutter glasses and transmitter, sold separately), the HX800 series is available in screen sizes of 40-inch (KDL-40HX800), 46 (KDL-46HX800), and 55 (KDL-55HX800) and retails for $2,599.99, $2,999.99, and $3,799.99 respectively. Pre-orders for all three screen sizes can be made at Sony Style and Future Shop stores, or by calling Sony at 1-888-289-7669. Pre-orders will be accepted online at and later this month. The televisions will ship in June.

Sold separately, Sony's active shutter glasses will be available for $149.99 each, the 3D transmitter for $69.99, while two pairs of active shutter with the transmitter can be purchased together for $349.99.


Sony's 2010 BRAVIA LCD HDTV line up features a new innovative and stylish ‘monolithic design concept' with a seamless, flush viewing surface with crisp edges and a smooth border, and a unique six degree upward tilt option offers a more natural, comfortable viewing experience.

The LX900 series features Sony's new Monolithic Design, LED backlighting, Motionflow PRO 240Hz motion compensation technology for smooth images in fast moving content, built-in Wi-Fi (802.11) for easy access to BRAVIA Internet Video, BRAVIA Internet Widgets and personal content through Digital Living Network Alliance (DLNA) certified home networks, and Sony's Intelligent Presence Sensor with face detection. 

BRAVIA HX800 Series

The HX800 series 3D-ready (with the addition of Sony active shutter glasses and transmitter, both sold separately) full HD (1920 x 1080p) models feature Dynamic Edge LED backlight, Motionflow PRO 240Hz, and BRAVIA Engine 3 full digital video processor for sharp, vibrant, life-like images.

Other features include:

Ambient sensor
USB Wireless-LAN adapter for easy wireless network connection (sold separately)
BRAVIA Internet Video
USB and DLNA photo/music/video playback

'Believe that anything you can imagine, you can make real'

Sony's 2010 product lineup, including its 3D-compatible products, embody the spirit of ‘make.believe' (pronounced ‘make-dot-believe'), Sony's new unified brand message shared across its electronics, games, movies, music, mobile phone and network service businesses.

'make.believe' reflects the innovative spirit that exists within Sony, and how that spirit translates into game-changing products, technologies, content and services that empower and inspire consumers.

3D: Seeing Is Believing

Consumers are invited to visit the following Sony Style retail stores to experience a demo of Sony's 3D technology for themselves:

Sony Style, Toronto Eaton Centre

  • Sony Style, Yorkdale Mall, Toronto
  • Sony Style, Montreal Eaton Centre
  • Sony Style, Pacific Centre Mall, Vancouver
  • Sony Style, Chinook Centre, Calgary
  • Sony Style, West Edmonton Mall

Please visit for exact store addresses.  

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc players, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.                                                                                               

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish Canada, the United Way of Canada and Earth Day Canada. 

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